(PRESS RELEASE)ROCHESTER, NY — Rare & Forever, a model of pure diamonds which can be graded with synthetic intelligence (A.I.) for the best high quality and consistency, introduced the launch of blockchain know-how to commemorate every diamond’s authenticity and credentials. The safe chain of custody confirms {that a} diamond is pure in origin, ethically sourced, precisely graded, and minimize for magnificence. It additionally exhibits proof of possession.
“Offering a everlasting document of high quality and possession is an extension of our dedication to bringing authenticity and transparency to the diamond shopping for expertise,” stated Chris Croteau, vice chairman of Advertising and marketing and Gross sales for Uncommon & Eternally. “Blockchain know-how takes the thriller out of diamond shopping for, giving customers peace of thoughts in order that they’ll really feel assured of their buy.”
Blockchain know-how outlines the distinctive journey of every Uncommon & Eternally diamond—from moral sourcing to possession. It demonstrates proof {that a} diamond was graded with leading edge A.I. know-how, screened for brown, inexperienced and milky hues (BGM) that detract from its worth, and inscribed with Uncommon & Eternally’s everlasting ionic desk inscription.
Uncommon & Eternally additionally supplies customers with the choice to buy a non-fungible token (NFT). This immutable digital document of a diamond’s credentials is ideal for insurance coverage functions and straightforward reference. It will possibly reside in a digital pockets.
“Using blockchain know-how supplies one other instrument to assist us educate prospects and earn their belief,” stated Larry Sanders, Registered Jeweler American Gem Society, IJO Grasp Jeweler, and President and CEO of Sanders Jewelers. “Now we will supply them top quality diamonds which can be precisely and constantly graded with essentially the most superior know-how on earth, and supply digital proof of authenticity and possession.”
Uncommon & Eternally is the one diamond model to supply blockchain know-how to brick and mortar shops in a major approach, serving to them compete with on-line retailers.
Commercial
Uncommon & Eternally diamonds may be bought as a solitaire or unfastened basic spherical or cushion-cut in a spread of carat weights.
Uncommon & Eternally diamonds supply an Improve for Life Program that ensures patrons the worth of their buy and facilitates upgrades. Purchases additionally include the satisfaction of realizing Uncommon & Eternally is a proud supporter of Diamonds Do Good, a worldwide non-profit group supporting packages that develop and empower folks in pure diamond communities, and C.U.R.E. Childhood Most cancers Affiliation, a neighborhood group that gives emotional, instructional, social, and monetary help to households with youngsters who’ve most cancers or a blood dysfunction.
The Uncommon & Eternally diamond collections can be found solely by means of Uncommon & Eternally licensed jewelers. Buying from a neighborhood enterprise, relatively than a big on-line retailer, allows patrons to view their diamond in individual and obtain steering and experience from a educated, reliable supply. For extra data on changing into a licensed Uncommon & Eternally jeweler, see here.
Additionally go to RDI Diamonds/Uncommon & Eternally on the JCK Present in sales space #10075, June 10-13, 2022. To e book an appointment on the present, go to here.
