Puma registers ENS domain, changes name to Puma.eth on Twitter

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Puma is the most recent in a rising checklist of main manufacturers to purchase a decentralized URL and reveal their nonfungible token, or NFT, by altering their Twitter deal with to Puma.eth. The German sportswear model registered the area identify with the Ethereum Title Service, or ENS.

Different main firms with .ETH domains embrace Budweiser, the subsidiary of Anheuser-Busch InBev, which bought Beer.eth through ENS on OpenSea for 30 ETH final yr. And when the fast-food chain White Fortress registered whitecastleofficial.eth, ENS’ former director of operations even tweeted about his pleasure.

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All .ETH names are NFTs that may be “simply plugged-in to the ever-expanding NFT ecosystem,” as an ENS Medium submit reads. A number of the advantages of an ENS identify embrace having the ability to obtain any cryptocurrency, token or blockchain-based asset, along with having the ability to level to a decentralized web site and to retailer profile info like an avatar, e-mail tackle or Twitter deal with.

Puma’s ENS identify is one among a number of NFT-related strikes that the corporate has made just lately. In line with the Puma.eth OpenSea web page, Puma has invested in varied feline impressed NFT collections together with Cool Cats NFT, Lazy Lions, Gutter Cat Gang and CatBlox.

On the time of publication, Puma ranked within the thirteenth spot of the .eth Leaderboard, which lists essentially the most adopted Twitter accounts with .ETH names. In first place is parishilton.eth, secured by superstar Paris Hilton and shaq.eth, owned by former NBA participant Shaquille O’Neal, in second.

Puma is among the greatest world sportswear manufacturers alongside Nike and Adidas, which have made their very own entrances into the Web3 house with a giant splash. Nike acquired the virtual sneakers and collectibles brand RTFKT, while Adidas Original’s launched an NFT collaboration with Bored Ape Yacht Membership, PUNKS Comedian and gmoney.

Associated: ENS DAO delegates offer perspective on DAO governance and decentralized identity

The Ethereum Title Service has a complete of 724,096 ENS names created on the time of writing, in response to Dune Analytics, with the very best variety of month-to-month registrations occurring throughout the previous few months. ENS’ competitor, Unstoppable Domains, has over 2 million domains registered, in response to the corporate web site, and it just lately launched its personal single-sign-on service for Ethereum and Polygon referred to as Login. As increasingly more DApps, wallets, exchanges and marketplaces help NFT usernames, Net 3 customers are more and more adopting decentralized URLs for digital identities.