The Coinbase Tremendous Bowl business that featured a QR code brought on the cryptocurrency app to briefly crash.
The minute-long Coinbase Tremendous Bowl business featured a colourful QR code floating across the display screen, mimicking the bouncing DVD emblem typically seen within the early 2000s.
Viewers who scanned the code have been dropped at a hyperlink that supplied $15 in free bitcoin to anybody who created an account with Coinbase earlier than Feb. 15 and entered members in a $3 million giveaway.
The ultimate few seconds of the business revealed that the advert was for Coinbase.
Coinbase chief product officer Surojit Chatterjee tweeted Sunday night that the corporate had witnessed extra site visitors than it ever encountered. He mentioned Coinbase “needed to throttle site visitors for a couple of minutes,” however famous that operations have been again and working.
Chatterjee mentioned the corporate’s touchdown web page noticed greater than 20 million hits in a single minute, calling the statistic “historic and unprecedented.” He additionally mentioned engagement was six occasions greater than earlier benchmarks.
“We’re prepared for you at drops.coinbase.com,” he added in a tweet.
Coinbase’s inventory fell in premarket buying and selling Monday morning, dropping 1.78 p.c to $191.26 earlier than the opening bell, in line with Reuters. As of 10 a.m. ET, nonetheless, the value of the inventory was up.
A variety of cryptocurrency firms ran ads throughout Sunday’s Tremendous Bowl, together with FTX, Bitbuy and eToro, with the trade broadly eyeing sports activities promoting as a method to grow to be extra established.
