Benedetto Vigna – Chief Government Officer of Ferrari – opined that the blockchain and NFT business are niches that “deserve some consideration.” As such, the exec hinted that the posh sports activities automobile producer may proceed with its cryptocurrency endeavors sooner or later.
‘Blockchain and NFT Can Be Attention-grabbing for Us’
Whereas outlining the This fall 2021 outcomes in the course of the latest earnings call, Ferrari CEO Benedetto Vigna asserted that the agency will give attention to the Web3 universe sooner or later.
“We strengthen our relationship with modern technological companions corresponding to Amazon Net Providers in Wales to be on the forefront of digital applied sciences and Net 3.0.”
The highest government added that blockchain know-how, Web3, and NFTs are attention-grabbing areas for Ferrari. These might assist for the model’s future growth and strengthen its place as a number one firm in its discipline, Vigna famous:
“I believe that as we stated, it’s necessary that we glance and we see how the brand new applied sciences may also help our model. For positive, the digital applied sciences, the online 3.0 applied sciences that they’re utilizing the Blockchain and the NFT is an space that may be attention-grabbing for us, it deserves some consideration.”
The CEO acknowledged that the cryptocurrency business has been evolving at a quick tempo. He additionally outlined that a few of Ferrari’s rivals have already dipped their toes within the digital asset house, which means that “The Prancing Horse” ought to do the identical to meet up with the competitors.
The Italian sports activities automobile producer took its first steps on the planet of crypto on the finish of 2021. Again then, it partnered with the Swiss know-how firm – Velas Community AG – to create non-fungible tokens for its followers.
The digital collectibles will likely be obtainable for buy from March 2022 (when the subsequent season of Formulation 1 begins).
Mattia Binotto – Common Supervisor and Crew Principal of Scuderia Ferrari – described Velas as an entity that “makes innovation and efficiency the hallmark of technologically superior services.”
Farhad Shagulyamov – CEO on the Swiss group – stated teaming up with Ferrari comes as a pure transfer for the reason that Italian model is an ”icon of excellence.”
As a part of the settlement, Velas additionally turned Title Sponsor of the Ferrari Esports Collection, the mono-brand sequence of “The Prancing Horse,” and the Esports crew that may compete within the F1 championship.