Firm to supply cryptocurrency funds to influencers.
IZEA Begins Accepting Bitcoin and Ethereum Funds for Influencer Advertising Campaigns
In a latest survey of 1 thousand U.S members, IZEA discovered that influencers are early adopters of cryptocurrency: 65% of influencers who participated within the examine already personal cryptocurrency, and 50% expressed an curiosity in being paid in cryptocurrency for his or her content material creation.
Orlando, Florida, Jan. 11, 2022 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier supplier of influencer advertising and marketing expertise, knowledge, and companies for the world’s main manufacturers, introduced at present that it now accepts Bitcoin and Ethereum as funds for its influencer advertising and marketing companies. IZEA may also start paying choose influencers in cryptocurrency for campaigns the place it has acquired cryptocurrency as fee from entrepreneurs.
In a latest survey of 1 thousand U.S members, IZEA discovered that influencers are early adopters of cryptocurrency: 65% of influencers who participated within the examine already personal cryptocurrency, and 50% expressed an curiosity in being paid in cryptocurrency for his or her content material creation.
With at present’s announcement, IZEA, a pioneer within the influencer advertising and marketing business, solutions that decision by permitting main manufacturers to pay in cryptocurrency for managed companies campaigns.
“IZEA first embraced cryptocurrency in 2018 with our preliminary cryptocurrency mining operations of alt cash,” stated Ted Murphy, founder and CEO of IZEA. “We believed then that blockchain can be instrumental because the Web continued to evolve, and we had been right in that regard – although the house confronted many authorized uncertainties on the time. Because the house has advanced and crypto exchanges have been vetted, validated, and controlled, we search to return to the house and this is step one alongside that path.”
“Current adjustments within the crypto market current an attention-grabbing alternative for IZEA,” continued Murphy. “BTC and ETH are each down considerably from their all-time highs. We might fairly start this providing at a time when these belongings are buying and selling at a reduction to the excessive water mark, fairly than at a time of document excessive costs.”
IZEA’s preliminary mining operations had been targeted on different cash that the corporate later transformed to Bitcoin and Ethereum. The corporate at the moment holds each BTC and ETH and has benefitted from the appreciation of those belongings as their values have elevated over time.
“IZEA created the influencer advertising and marketing business in 2006,” Murphy stated. “Our business will proceed to evolve, and we intend to persistently pioneer new forms of influencer collaborations on rising platforms because it does. The transfer to simply accept Bitcoin and Ethereum and start paying influencers in cryptocurrency opens new doorways, and can seemingly play a pivotal function in future influencer collaborations within the metaverse.”
To begin a crypto powered influencer advertising and marketing marketing campaign go to IZEA.com.
About IZEA
IZEA Worldwide, Inc. (“IZEA”) is a advertising and marketing expertise firm offering software program {and professional} companies that allow manufacturers to collaborate and transact with the total spectrum of at present’s prime social influencers and content material creators. The corporate serves as a champion for the rising Creator Economic system, enabling people to monetize their content material, creativity, and affect. IZEA launched the business’s first-ever influencer advertising and marketing platform in 2006 and has since facilitated almost 4 million transactions between on-line consumers and sellers. Main manufacturers and companies accomplice with IZEA to extend digital engagement, diversify model voice, scale content material manufacturing, and drive measurable return on funding.
Protected Harbor Assertion
All statements on this launch that aren’t based mostly on historic reality are “forward-looking statements” meant to qualify for the protected harbor from legal responsibility established by the Personal Securities Litigation Reform Act of 1995. Ahead-looking statements, that are based mostly on sure assumptions and describe our future plans, methods and expectations, can usually be recognized by way of forward-looking phrases comparable to “might,” “will,” “would,” “might,” “ought to,” “count on,” “anticipate,” “hope,” “estimate,” “consider,” “intend,” “seemingly,” “tasks,” “plans,” “pursue,” “technique” or “future,” or the damaging of those phrases or different phrases or expressions of comparable which means. Examples of forward-looking statements embody, amongst others, statements we make concerning expectations regarding IZEA’s potential to extend income and bookings, progress or upkeep of buyer relationships, and expectations regarding IZEA’s enterprise technique. Ahead-looking statements contain inherent dangers and uncertainties which might trigger precise outcomes to vary materially from these within the forward-looking statements, on account of varied components together with, amongst others, the next: aggressive circumstances within the content material and social sponsorship section by which IZEA operates; failure to popularize a number of of {the marketplace} platforms of IZEA; our potential to determine efficient disclosure controls and procedures and inside management over monetary reporting; our potential to fulfill the necessities for continued itemizing of our frequent inventory on the Nasdaq Capital Market; altering financial circumstances which are much less favorable than anticipated; and different dangers and uncertainties described in IZEA’s periodic reviews filed with the Securities and Trade Fee. The forward-looking statements made on this launch communicate solely as of the date of this launch, and IZEA assumes no obligation to replace any such forward-looking statements to mirror precise outcomes or adjustments in expectations, besides as in any other case required by legislation.
Attachment
CONTACT: Martin Smith IZEA Worldwide, Inc. Telephone: 407-674-6911 Electronic mail: ir@izea.com
