California-based music streaming platform Audius launched a brand new perform that permits artists and followers to embed nonfungible tokens (NFT) on numerous blogs and social media platforms equivalent to Twitter and Discord.
The “embedded” performance goals to enhance fan engagement for musicians by means of NFT adoption and Internet 3.0 integrations. To allow the characteristic, artists want to attach their Audius accounts with Phantom pockets, a crypto pockets centered across the Solana ecosystem. Aiming to extend the discoverability of Solana NFTs, the corporate acknowledged:
“NFT holders can embed their collectibles from the 2 greatest blockchains on Twitter timelines, private blogs, and web sites. Due to this new characteristic, will additional push collectibles into the mainstream.”
The blockchain-based music streaming platform hosts widespread mainstream artists, together with Katy Perry, Nas and The Chainsmokers, and has witnessed a sevenfold improve within the variety of customers in 2021.
Whereas social media platforms enable using JPEG photos, the embed performance provided by Audius shows the NFT metadata, which can be utilized by artists to market and promote their expertise.
Whereas third-party entities proceed to experiment with options to draw a longtime crypto group on social media platforms, Twitter has set an in-house staff to invigilate decentralized functions, cryptocurrencies and blockchain.
As Cointelegraph reported on Nov. 10, Interchain Basis council member Tess Rinearson introduced she was becoming a member of Twitter’s Bluesky undertaking for “exploring how concepts from crypto communities may help us push the boundaries of what’s doable with identification, group, possession and extra.”
I’m thrilled to share that I’ve joined Twitter, to steer a brand new staff targeted on crypto, blockchains, and different decentralized applied sciences—together with and going past cryptocurrencies.✨ pic.twitter.com/HaP0k5hUOq
— Tess Rinearson (@_tessr) November 10, 2021