As Patreon tests the waters, can crypto open doors for content creators?


Because the digital asset market continues to interrupt new floor, seemingly with every passing day, there is no such thing as a denying the truth that crypto adoption has continued to extend at a reasonably speedy tempo globally. On this regard, it now seems as if on-line content material creator platform Patreon is actively trying to devise its very own social token — or “creator coin” because it likes to name it — as a means of diving into the world of cryptocurrencies.

Patreon executives not too long ago teased the concept on the 2021 Creator Financial system Summit with CEO Jack Conte making an look alongside chief product officer Julian Gutman. In the course of the occasion, the 2 interacted with the viewers at size and when requested about their determination to enterprise into the digital asset area, Conte replied by saying:

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“I actually love the concept of creators proudly owning their media and proudly owning their content material. […] I really like the concept of shifting energy away from establishments and towards particular person inventive folks.”

Although Patreon doesn’t have a full-time crypto-focused crew in the intervening time, Gutman acknowledged that he’s actively trying to make sure that his firm doesn’t get left behind and is, due to this fact, contemplating making a roster of high-quality blockchain expertise within the close to time period. “We’re persevering with to make sure we’re making a sustainable recurring future for creators, [which] is why we’re evaluating the crypto area extra broadly,” he added.

It’s value mentioning that Conte’s statements got here only a month after the agency had released a feedback kind asking shoppers whether or not they would have an interest within the prospect of a creator coin and/or a social token. 

The neighborhood chimes in

To get a greater overview of whether or not Patreon’s transfer will assist content material creators develop their financial horizons in any kind of actual, tangible method, Cointelegraph reached out to Michael Gu, founding father of Boxmining — a cryptocurrency-focused YouTube channel with over 250,000 subscribers. He informed Cointelegraph:

“Completely — not solely does it present an extra income nevertheless it additionally offers further methods for creators to interact their neighborhood. Actually, there’ll quickly be a scenario the place if a platform doesn’t undertake crypto content material, they danger dropping their present creators to platforms that do present crypto adoption.”

Cryptocito, a outstanding crypto YouTuber, is like-minded. He believes that Patreon’s transfer is nice for the business, because it actually highlights the various real-world use circumstances that digital belongings have to supply. Moreover, he believes that strikes like these present that cryptocurrencies are slowly however certainly gaining credibility inside the mainstream. “For content material creators like me which are native to crypto, it’s positively an fascinating transfer that has me intrigued to be taught extra!” he informed Cointelegraph.

In Cryptocito’s opinion, it’s only a matter of time till information occasions like these grow to be extra commonplace, one thing he attributes to the fundamental nature of the internet-based financial system that we’re at the moment dwelling in. He mentioned that just like how Uber disrupted the taxi market, cryptocurrencies stand to vary the worldwide digital financial system — it’s only a matter of who implements them first.

The long run for digital content material creators

Nic Merten, the creator of DataDash — a crypto YouTube channel with 479,000 subscribers — informed Cointelegraph that Patreon’s curiosity within the digital asset market indicators a significant step ahead for the business and needs to be considered with positivity:

“For the previous few years, when folks requested if there was a recurring option to assist the channel with crypto, sadly, I needed to give the identical response time and time once more that it simply wasn’t doable in the intervening time. I’d be mendacity if I didn’t admit I felt a bit hypocritical on the matter, being primarily a crypto channel.”

Moreover, he believes that the transfer couldn’t solely be an effective way for Patreon to develop its person base but additionally for crypto adoption to extend on a mass scale, particularly from a funds standpoint. “I do consider that though crypto continues to be establishing itself as a rising retailer of worth, the way forward for funds is digital and, extra particularly, digital belongings! With a big sum of Gen Z and Millennials’ internet value being in crypto, I believe it’s not a matter of if, however when,” Merten added.

Nevertheless, he did concede that there are nonetheless some unanswered questions in the case of mainstream platforms accepting crypto donations. For instance, the difficulty of excessive community charges is one that can’t be ignored, and will probably be fascinating to see these firms cope with the issue. “Hopefully, they’ll discover layer-two or side-chain options, like Lightning Community for Bitcoin, and Polygon for Ethereum,” Merten acknowledged.

Solely a matter of time?

In September, social media big Twitter rolled out a crypto donation feature as a part of its “Tipping Jar” module, permitting customers to ship Bitcoin (BTC) to their favourite content material creators. The transfer appears to have caught the eye of firms worldwide, and it seems as if the pattern may proceed to garner extra traction, as was made evident by Patreon’s determination to probably launch its personal social token.

On the topic, Cryptocito believes that as we transfer right into a extremely digitized future, we are going to proceed to see a rising record of cryptocurrencies succeed because of their elevated adoption by platforms corresponding to Patreon and Twitter:

“We’re firstly of getting into a brand new period on how we [form a] neighborhood, switch worth, entry data and maintain observe of issues. Subsequently, I’m very excited for technological norms corresponding to IBC or different interoperability protocols that can allow seamless connectivity and compatibility between sovereign networks and DLTs.”

It needs to be famous that Patreon’s phrases of service nonetheless prohibit customers from using the platform to cope with cryptocurrencies in any form or kind — excluding customers doling out private funding recommendation. Actually, again in 2019, Patreon’s crypto censorship insurance policies pressured Dave Rubin to abandon the platform as a result of he wished to begin accepting donations in Bitcoin. 

Thus, shifting ahead, will probably be fascinating to see how this area continues to evolve and whether or not or no more firms — particularly those who have beforehand taken an anti-crypto stance — will amend their present insurance policies to make it simpler for his or her customers to transact by way of digital currencies.